The most important thing for succeeding in betting is to understand how the bookies make their money. It will help you because you will understand how they decide what kind of odds to offer and where their weaknesses are.
Here I will explain it in a few words. The bookies win money in betting by a thing which is called margin. Many people believe that the bookmakers make money from the loss of the players, but it is not 100% correct.
The margin is the evil thing and the bigger the margin is, the bigger the winnings for the bookies are. What is a margin in betting?

Let’s take a game from England’s Premier League, for example Arsenal against Chelsea on Emirates. Have a deeper view on odds for more and less than 2.5 goals in the match. They are similar – 1.91 per each option.

So, let’s make Pete, who loves betting on matches with many goals, bet for more than 2.5 goal on this match and Mary to make the opposite – to bet for less than 2.5 goals in the game between Arsenal and Chelsea. Let’s make them bet ten pounds each.

So, we have 20 pounds bet on the goals of this game and we have 20 pounds in a bookie’s pocket.
The game finished with no goals and Pete lost his money but Mary won. The bookmaker is giving her 19.10 pounds which is fine for her. Pete doesn’t take anything. Let’s make a recapitulation.

There are 20 pounds which has been bet and the bookie returned 19.10 as Mary’s winning. The bookie has earned 0.9 pounds and this is their clear win from the bets on this game. This is the margin and this is how the bookies win on betting.

All that the bookies should do is to push the punters to have almost equal amount of bets on every sport event. They are making this by changing the odds. When many people bet on over for Arsenal – Chelsea’s match, the bookie increases the odds for under and people start betting on under.

Here is our chance. To find the perfect moment when we would have a great odd for our betting prediction and make the bet on better odds.

Here is a video with another explanation about how the bookies make money.

How do you bet? Are you betting on many games per day or just one per week? Do you consider all the information available for one particular sports event or you need just a single sign to put some money for a bet?

These questions above are very important. They will show your style of betting which usually leads you to winning or losing money. So, what kind of style of betting do you have?

I believe many of you will say that they like to look carefully for all the information and bet only when they are quite sure about the outcome of the game. However, I will say you that all of you, who think in that way, are completely wrong. I will explain my opinion now.

Let’s assume you, who carefully select your betting matches, have a rate of 70% success. This is huge percentage and there are extremely few people who can do that. Let’s assume the average odds of your bets are 2. You bet only on single and just for one match per day. After one hundred days you would have 70 wins and 30 losses. If you bet on one pound on each game after three months you will have clear win of 40 pounds. Great, right?

Let’s take the other way of betting. You pick as many matches as you can and your winning rate is 55%. But you make 10 bets every day. Let’s do the math. After 100 days you would have bet on around 1000 games and you would have won on 550 from them. What kind of win are you going to have? Can you do the math?

If you are betting with just one pound on each bet you will have 5 pounds on each 100 games you bet. Multiply 5 by 10 and you would have 50 pounds clear win after three months. When you compare them to 40 pounds win from the careful way of betting you will understand why it is important to bet as much as you can even on lower winning rate.

Here is a video which will help you to understand how to read the odds for better success.

One of the best ways to bet on sports events is to bet against the favourites. You can easily win from betting by putting your money on underdogs. It is as easy as that and here I will tell you why.

Do you know how the bookies are making their odds? You have to know it because it is essential  for you to win at betting.

All that the bookies do when they decide which team is most probable to win in a game is to have a clear view on people’s expectations about how a soccer match or any other sports event will finish. The bookies don’t care at all who is really better and who has better chances to win. They care only about what the people who are crazy about betting think and expect.  This is how they are making their odds.  Actually this is how we can beat them.

In order to succeed in betting you have to be like an outlaw. You have to think a bit differently than the others.

There is one other thing you should know when you start betting. People love heavy favorites. They always believe that Barcelona or Real Madrid will win with four goals ahead and they love to put their money on it. However it is not always true.

Do some research and check the last one hundred games where the favourite to win the match had odds below 1.2. This means heavy favourite. You will notice that in about 20 games the favourite didn’t win at all. On the other 30 to 35 games they won with a margin of one goal. There are some games which finished with a win for the favourites with two goals and we have about 30 games where they really did their job and won with many goals.

Now check the so called Asian handicaps for the underdog in a game where we have a heavy favourite and you will notice what I mean. This is the best way to win in betting. You should bet against all other punters and have your money for the underdogs.